softr
My role
I’ve been a freelance blog writer for Softr since February 2026.
The project
I write 2–5 blog posts per month. Sometimes they provide me a brief with keywords, and sometimes the assignment is freeform. They tend to assign me best apps roundups, app comparisons, and pricing guides.
Timeline
1–3 weeks per finished draft
My approach
Nowadays, anyone can produce a blog post by prompting AI. So to stand out—to rank on Google and get cited in AI search—I do some AI-assisted research but spend most of my time testing the tools and sourcing opinions from communities I’m part of. I also infuse my blog posts with lighthearted asides and stories from my life to bring humanity to the writing.
What I delivered
13 blog posts so far, around 3,000 words each.
Noteworthy wins
“HubSpot Service Hub pricing” reached #2 for its exact target keyword within 30 days of publication.
“Codex vs. Cursor” reached page 1 (#8) for a 1,100-search/month keyword in under five months. It now draws around 33 organic visits a month.
“Codex vs. Claude Code” earned 11 backlinks from 4 referring domains and ranks for a 1,300-search/month comparison keyword.
Across the set, my posts have made 31 AI search appearances in Google AI Mode, ChatGPT, Gemini, Perplexity, and AI Overviews.
Samples
Want content that ranks on the SERPs and in AI search? Contact me.